The Green Development Program recognizes leadership in new residential development specifically homes that are more energy efficient, prepared for extreme weather, and affordable over the long term. 

With no financial incentives on offer, local recognition and marketing value are the main draw, so the brand had to look professional and credible, and be something builders would want on their own projects.

The idea starts with a community, not a single home. Simple rooflines gather around a shared centre and come together as the starburst of a certification seal. The shape radiates outward, spreading the idea ever further.

It also quietly echoes the program itself: three counties standing behind one shared green standard.